Diesel

The House

Renzo Rosso co-founded Diesel in 1978 in Italy's Veneto region and took full control in 1985, turning a denim label into one of fashion's most provocative names.

Its campaigns were irreverent, its washes inventive and its attitude unapologetic. Diesel still treats denim as self-expression rather than a uniform.

Denim with attitude. Statement silhouettes, distressed textures, and unapologetic details.

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